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About us

Pure Lime was established in 1995 and is 100% Danish owned. For more than 25 years, we have been dedicated to designing high-quality sportswear to help women feel comfortable and confident during their workouts. Whether you are a professional athlete, a fitness enthusiast, or pursuing overall well-being, our sportswear is designed for everyone. Our goal is to create clothing that is both stylish and functional, with each aspect carefully crafted to enhance your workout experience. 


We believe that a good sports bra is the cornerstone of every training outfit. Recognizing that every woman’s body is unique, we are committed to inclusive sizing and different support options to meet individual preferences and needs. It is our mission that every woman can find the perfect fit for her and feel supported through every stage of her fitness journey.


Our commitment to high quality means that our products are designed for longevity. We take pride in being trusted suppliers to the German police, who are dedicated users of our products. Additionally, our sports bras are endorsed by Danish hospitals specializing in breast surgery. Many of our products, including the Invisible Power collection, carry the GRS certification. GRS, the Global Recycle Standard, is an international certification standard for recycled products. The GRS label serves as the consumer’s guarantee that our clothes are crafted with the utmost care for the environment and the wellbeing of the workers producing them.

Explore our selection today and find the perfect style for you.

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