Who we are
Pure Lime was established in 1995 and is 100% Danish owned. For more than 25 years our
great passion has been sports and sports underwear. We strive to develop and produce best-in class sports underwear. We value quality and comfort high and are constantly trying to improve all aspects of our products.
Over the years, our sports underwear has gained great recognition. Among other things,
we are proud suppliers to the German police, who are active users of our collections. The comfortable sports bras in our collection are also recommended by Danish hospitals specializing in breast surgery.