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About us

Pure Lime was established in 1995 and is 100% Danish owned. For more than 25 years, our primary passion has been sports and sports underwear. We are dedicated to designing and producing best-in-class sports underwear, placing a high value on quality, style, and comfort. Over the years, our sports underwear has gained great recognition. We take pride in being suppliers to the German police, who are dedicated users of our collections. Additionally, our sports bras come highly recommended by Danish hospitals specializing in breast surgery.



We believe that everyone should feel comfortable and confident during their training. Whether you are a professional athlete, a fitness enthusiast, or simply training for overall well-being, our sportswear is suitable for anyone. Every aspect of our product is carefully crafted and developed to maximize your workout experience.



Our commitment to high quality means that our products are designed for longevity. Additionally, many of our products, including the Invisible Power collection, carry the GRS certification. GRS, the Global Recycle Standard, is an international certification standard for recycled products. The GRS label serves as the consumer’s guarantee that our clothes are crafted with the utmost care for the environment and the well-being of the workers producing them. At least 50% of the fibers used are sourced from recycled materials.