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summer sale

Award winning sports bras

For all body types & sizes

FREE WORLDWIDE SHIPPING

From 149€

Fast Delivery

2-8 weekdays

100% DANISH OWNED

Responsible production

Shop the look

Shop the look

MESHPure Lime Support Bra High Impact Bra 4300 Baritone BluePure Lime Support Bra High Impact Bra 4300 Baritone Blue
Pure Lime Support Bra High Impact Bra 1000 White Pure Lime Support Bra High Impact Bra 2000 Black Pure Lime Support Bra High Impact Bra 4615 Smokey Olive Pure Lime Support Bra High Impact Bra 4300 Baritone Blue
Pure Lime Pure Training Shorts Shorts 4300 Baritone BluePure Lime Pure Training Shorts Shorts 4300 Baritone Blue
Pure Lime Pure Training Shorts Shorts 2000 Black Pure Lime Pure Training Shorts Shorts 4615 Smokey Olive Pure Lime Pure Training Shorts Shorts 4620 Dew Blue Pure Lime Pure Training Shorts Shorts 4300 Baritone Blue
Pure Lime Tennis sock Socks 1000 WhitePure Lime Tennis sock Socks 1000 White
Tennis socks 2-pack - White Sale price€12,95
Pure Lime Tennis sock Socks 1000 White Pure Lime Tennis sock Socks 4620 Dew Blue
MESHPure Lime Support Bra High Impact Bra 4300 Baritone BluePure Lime Support Bra High Impact Bra 4300 Baritone Blue
Pure Lime Support Bra High Impact Bra 1000 White Pure Lime Support Bra High Impact Bra 2000 Black Pure Lime Support Bra High Impact Bra 4615 Smokey Olive Pure Lime Support Bra High Impact Bra 4300 Baritone Blue
Pure Lime Pure Training Shorts Shorts 4300 Baritone BluePure Lime Pure Training Shorts Shorts 4300 Baritone Blue
Pure Lime Pure Training Shorts Shorts 2000 Black Pure Lime Pure Training Shorts Shorts 4615 Smokey Olive Pure Lime Pure Training Shorts Shorts 4620 Dew Blue Pure Lime Pure Training Shorts Shorts 4300 Baritone Blue
Pure Lime Tennis sock Socks 1000 WhitePure Lime Tennis sock Socks 1000 White
Tennis socks 2-pack - White Sale price€12,95
Pure Lime Tennis sock Socks 1000 White Pure Lime Tennis sock Socks 4620 Dew Blue
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YOUR JOURNEY – OUR DESIGN

For over 30 years, we’ve been passionate about designing high-quality sportswear for women – with a special focus on supportive sports bras. Our Compression Bra quickly became a bestseller and remains a customer favorite to this day. Since then, we’ve expanded our collection to celebrate the diversity of the female body, offering a wide range of styles, sizes and colors. Every piece is designed with the same goal in mind: to deliver optimal support, functionality, and comfort.

In addition to our sports bras, our seamless styles have been a staple in many women’s wardrobes for years. We understand that women often move between many roles – from work and workouts to family life and everything in between. That’s why our seamless collection is designed to be both versatile and comfortable, so you can feel good all day – whether you’re running errands, hitting the gym, or simply enjoying a quiet moment with a friend. For ultimate comfort, our collection includes our popular seamless hipster and seamless bra top – an incredibly soft and comfortable combination in earthy tones.

In 2022, we launched the Invisible Power collection in collaboration with the ultrarunner and world record holder, Kristina Schou Madsen. The collection features hipsters, thongs and a mesh sports top, all designed with a focus on recycled materials, breathability, and high functionality. No matter where you are on your training journey, these styles are made to support your performance and inspire you to give your best.

For a long time, it had been our dream to give customers the opportunity to style our sports bras with matching tights, shorts, and tees. In 2024, we took that step with the launch of our Pure Training collection – expanding further into activewear. When you’re dressed in Pure Lime from head to toe, our goal is to give you the best possible training experience, with a focus on freedom of movement, comfort, and self confidence in every step.  

As a part of our commitment to quality materials and sustainability, we have developed the Pure Wool collection. It features a long sleeve and leggings made from 100% merino wool - designed for year-round use, no matter the season. 

We’re always striving to design timeless, minimalist products that are easy to style – and made to be enjoyed for years to come. Step into our universe and let us be a part of your training journey. We look forward to inspiring and motivating you every step of the way.