Pure Lime com

For over 30 years, we’ve been passionate about designing high-quality sportswear for women – with a special focus on supportive sports bras. Our Compression Bra quickly became a bestseller and remains a customer favorite to this day. Since then, we’ve expanded our collection to celebrate the diversity of the female body, offering a wide range of styles, sizes and colors. Every piece is designed with the same goal in mind: to deliver optimal support, functionality, and comfort.

In addition to our sports bras, our seamless styles have been a staple in many women’s wardrobes for years. We understand that women often move between many roles – from work and workouts to family life and everything in between. That’s why our seamless collection is designed to be both versatile and comfortable, so you can feel good all day – whether you’re running errands, hitting the gym, or simply enjoying a quiet moment with a friend. For ultimate comfort, our collection includes our popular seamless hipster and seamless bra top – an incredibly soft and comfortable combination in earthy tones.

In 2022, we launched the Invisible Power collection in collaboration with the ultrarunner and world record holder, Kristina Schou Madsen. The collection features hipsters, thongs and a mesh sports top, all designed with a focus on recycled materials, breathability, and high functionality. No matter where you are on your training journey, these styles are made to support your performance and inspire you to give your best.

For a long time, it had been our dream to give customers the opportunity to style our sports bras with matching tights, shorts, and tees. In 2024, we took that step with the launch of our Pure Training collection – expanding further into activewear. When you’re dressed in Pure Lime from head to toe, our goal is to give you the best possible training experience, with a focus on freedom of movement, comfort, and self confidence in every step.  

As a part of our commitment to quality materials and sustainability, we have developed the Pure Wool collection. It features a long sleeve and leggings made from 100% merino wool - designed for year-round use, no matter the season. 

We’re always striving to design timeless, minimalist products that are easy to style – and made to be enjoyed for years to come. Step into our universe and let us be a part of your training journey. We look forward to inspiring and motivating you every step of the way.