Pure Wool is designed for year-round use, regardless of the season. The fabric is naturally breathable and odor-resistant, making it ideal for sports, outdoor activities, and daily wear. Known for its softness and ability to regulate body temperature, merino wool is perfect for layering on colder days or as comfortable loungewear at home.
Merino wool should be a staple in every wardrobe. Whether you’re on a ski strip, out for a hike, or just relaxing with coffee at home, wool is always a smart choice. Our Pure Wool collection features leggings and a longsleeve top, both crafted from 100% merino wool for lasting comfort, function, and durability.
There are many good reasons why wool has become such a popular choice for sport and leisure in recent years. One of wool's greatest strengths is its ability to regulate body temperature, making it a year-round essential. It’s perfect for all seasons and a variety of situations—especially in Northern Europe, where the weather can change quickly. Whether the temperature rises or drops, merino wool keeps you comfortable: cool and fresh in the summer, warm and insulated, when the cold sets in. This means you can often get by with just one good layer of wool, without having to bundle up in multiple layers to stay warm.
The material doesn’t just regulate temperature, it also has natural antibacterial properties that effectively prevent odour. That is thanks to the wool fibres’ unique structure, which resists the growth of bacterias and keeps the clothes fresh for longer. That means you can wear it multiple times before it needs washing. A huge quality, especially when you’re out on adventures and far from a washing machine.
Additionally, our merino wool clothing is both moisture-wicking and quick-drying. Merino wool can absorb up to 30% of its own weight in moisture without feeling wet. This means that the material draws sweat away from your skin, helping you stay dry and comfortable during physical activity.
One of the key differences between merino wool and traditional wool is that it doesn’t itch. Our merino wool garments are made from extra fine fibers measuring just 19.5 microns, which reduces the risk of irritation and feels soft and comfortable against the skin. When you wear merino wool, you’ll notice a light and breathable feel. The material’s natural elasticity allows full freedom of movement, so you can move effortlessly — whether you’re wearing it as a base layer for skiing or on long runs.
There are many benefits to merino wool that make it a practical, eco-friendly, and sustainable choice. As mentioned earlier, merino wool needs less washing which helps save both water and energy. Our merino wool underwear is made with care and respect for animal welfare — that’s why our wool is both mulesing-free and free from sheep dip treatments.
Taking care of your merino garments, following the washing instructions, and maintaining it properly is a smart investment in durability. The fabric’s natural elasticity, combined with the right care, helps the garments maintain their shape and extend their lifespan. Merino wool is a natural material, which means that it’s free from harmful chemicals, gentle on the skin, and kind to the environment. It's 100% biodegradable and puts far less strain on nature than synthetic alternatives.
All in all, merino wool is the perfect choice if you want ultimate comfort, no matter the season or level of activity. Our wool underwear is crafted to offer exceptional comfort, so you can focus on your adventures without worrying about temperature or odors.
If you’re in doubt or have any questions about our merino wool clothing, feel free to reach out to us at info@purelime.com. Our customer service team is always happy to help with personal advice.
