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Kristina Schou Madsen

Kristina Schou Madsen

At Pure Lime, we take pride in having the elite runner, Kristina Schou Madsen as our ambassador. In addition to her professional running career,  she is also passionate about road biking and climbing.
Kristina has won the Running World Cup seven times and is a part of the Danish mountain- and trail running national team. In 2018 she broke the world record by climbing Mount Kilimanjaro, where she reached the top in just 6 hours, 52 minutes and 5 seconds. Kristina has also managed to complete and win the World Marathon Challenge - 7 marathons in 7 days on all 7 continents of the world.

Close collaboration

The Invisible Power collection was designed in collaboration with Kristina who provided valuable insights from a performance perspective. Our mission throughout the development was to create sports underwear that can be worn by women of all ages, regardless of their level, sport and body type.

You can follow Kristina and her sports adventures on Instagram. Find her under the username kristinaextremerunning.