Kristina Schou Madsen

At Pure Lime, we are proud to have the elite runner, Kristina Schou Madsen as an ambassador. Besides being a professional runner, she is also found road biking and climbing

Kristina has won the Running World Cup seven times and is part of the Danish mountain- and trail running national team. In 2018 she broke the world record by climbing Mount Kilimanjaro, where she reached the top in just 6 hours, 52 minutes and 5 seconds. Kristina has also managed to complete and win the World Marathon Challenge - 7 marathons in 7 days on all 7 continents of the world.

Close collaboration on our microfiber collection

We are benefitting from having Kristina as an ambassador. In collaboration with Kristina, we have developed a collection, where Kristina has been contributing with inputs on fit and finish from a performance perspective. Our combined mission throughout the development was the creation of sports underwear that can be worn by women of all ages regardless of level, sport and body type.

You can follow Kristina and her sports adventures on Instagram. Find her under the username kristinaextremerunning.