Kristina Schou Madsen

At Pure Lime, we are proud to have the elite runner, Kristina Schou Madsen as an ambassador. Besides being a professional runner, she is also found road biking and climbing

Kristina has won the Running World Cup seven times and is part of the Danish mountain- and trail running national team. In 2018 she broke the world record by climbing Mount Kilimanjaro, where she reached the top in just 6 hours, 52 minutes and 5 seconds. Kristina has also managed to complete and win the World Marathon Challenge - 7 marathons in 7 days on all 7 continents of the world.

Close collaboration on our microfiber collection

We are benefitting from having Kristina as an ambassador. In collaboration with Kristina, we have developed a collection, where Kristina has been contributing with inputs on fit and finish from a performance perspective. Our combined mission throughout the development was the creation of sports underwear that can be worn by women of all ages regardless of level, sport and body type.

You can follow Kristina and her sports adventures on Instagram. Find her under the username kristinaextremerunning.

Louise Høeberg

At Pure Lime, we are proud to have 41-year-old Louise Høeberg on the ambassador team. She is a woman who is motivated by maintaining a healthy lifestyle. She spends most of her time on her road bike and has been able to go through an impressive weight loss of 57 kilos.

Louise has gone through tough times but always managed to come back stronger. She is an example of persistence to a goal paying off. She won the Danish Championship in Women Cycling 40+ in 2021, and frequently participates in races around the

If you want to follow Louise and be inspired to an active lifestyle, you can find her on Instagram here: cyclist_louisehoeberg.